We’ve just come across this interesting article on the Daily Mail’s website:-
‘Vanishing’ colour gives schoolgirls chance to beat ban on nail varnish
We love this idea…(not because we wear varnish!) but because it embraces one of the fundamental principles of marketing… identifying a consumers’ needs and/or desires and developing a product or service to fulfill them. There are two potential learnings here:-
1. You can gain a massive amount of (free) PR by developing a unique product or service.
2. This product will probably sell itself through ‘word of mouth’, needing little or no advertising.
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